BBA3331 Unit II Quiz 2017

Question

Question 1

All of the following are using a subscription revenue model for e-books EXCEPT:

Amazon.

Scribd.

Barnes and Noble.

Oyster.

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Question 2

Your company has just implemented a new, more efficient set of business processes that other firms cannot yet obtain. This will enable your firm to adopt a strategy of:

cost competition.

scope.

scale.

focus.

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Question 3

A firm's __________ describes how a firm will produce a superior return on invested capital.

value proposition

revenue model

market strategy

competitive advantage

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Question 4

Which element of the business model addresses the question of why a customer should buy from the firm?

Revenue model

Competitive advantage

Market strategy

Value proposition

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Question 5

The ability to retain user attention and engagement is an important attribute for which revenue model?

Advertising revenue model

Subscription revenue model

Transaction fee revenue model

Sales revenue model