The battle between standardization and adaptation of e-commerce practices in the context of globalization.Literature review 3.1 Introduction of main themes 3.2 Globalization 3.3 International business 3.4 Standardization vs adaptation 3.5 E-commerce ma

The battle between standardization and adaptation of e-commerce practices in the context of globalizatio.

Literature review
3.1 Introduction of main themes
3.2 Globalization
3.3 International business
3.4 Standardization vs adaptation
3.5 E-commerce management
3.6 E-commerce marketing