Basic Marketing Plan: A Peer Review
PRqTTYBdNLADI757For this activity, you will evaluate the effectiveness of social media strategies of real-world products or services.
First, identify the social media strategies of two different real-world companies in marketing their products or services. Then, compare and contrast their strategies by identifying strengths or weaknesses, and similarities or differences. Lastly, propose your approach (strategy) to using social media for advertising your own product or service. Explain your rationale.
Reference
Chapter 16, pages 507-542 of Tanner, J. & Raymond, M. A. (2010). Principles of marketing. Retrieved from http://www.saylor.org/site/textbooks/Principles%20of%20Marketing.pdf
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