Based on what you know about marketing, discuss the following:

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  • Check your client’s Web site to find out if it discusses its business plans for now and in the future. This is often found in a public company’s annual report. Private companies sometimes list their business activities under the “About Us” or “Newsroom” tabs on their Web sites.

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  • Briefly explain your understanding of the basic concept of a marketing strategy to your colleagues in 2–3 sentences.
  • Discuss with your colleagues how you think research can help your selected company understand its brand’s economic value in the marketplace.
  • Add 1 thing that you think your company has not researched well about its bran
  • 300-400 words
    • 10 years ago
    • 5
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