BAM402 Public Relations

Multiple Choice Questions BAM 402 Public Relations

2) The process of researching, creating, and refining a product or 

service and distributing that product or service to targeted 

customers is called ________. 

A) advertising 

B) marketing 

C) public relations 

D) All of the above. 

E) None of the above.

4) Organizations such as PRSA and IABC have sought to promote 

professionalism in public relations by ________. 

A) requiring minimum competency tests for new practitioners 

B) demanding an increase in practitioner minimum salaries 

C) establishing voluntary accreditation programs 

D) filing lawsuits against unethical practitioners 

E) supporting government licensing of public relations 

5) The execution phase of the public relations process is known 

as ________. 

A) planning 

B) propaganda 

C) evaluation 

D) research 

E) communication 

6) According to a 2005 membership survey, the largest number 

of PRSA members are employed by ________. 

A) trade/professional organizations 

B) the government or the military 

C) public relations/advertising agencies 

D) corporations 

E) nonprofit organizations 

10) Gap Incorporated’s Social Responsibility Report ________. 

A) was an effort to live up to the company’s previously established corporate code of conduct 

B) uncovered thousands of fair labor violations by its overseas suppliers 

C) detailed the company’s efforts to monitor the labor practices of its foreign vendors 

D) All of the above. 

E) None of the above.

11) When public relations practitioners seek to maintain or 

improve relations with local special interest groups, they are Which of the following statements is true? 

A) Corporate communicators earn the lowest salaries in public 

relations. 

B) On average, public relations technicians earn more money 

than public relations managers. 

C) On average, women practitioners earn more than men 

practitioners. 

D) All of the above. 

E) None of the above. Final Examination 

20) The most important event in the development of U.S. 

public relations is ________. 

A) the Industrial Revolution 

B) the Boston Tea Party 

C) Crystallizing Public Opinion 

D) the ratification of the Constitution and the Bill of Rights 

E) the growth of public education 

21) The Scopes Monkey Trial ________. 

A) was a publicity stunt 

B) focused on Darwin’s theory of evolution 

C) was a historic clash between science and religion 

D) All of the above. 

E) None of the above. 

23) Which of the following is not mentioned as one of the five 

social trends that led to the development of modern public 

relations? 

A) the expansion of democracy 

B) the growth of institutions 

C) the growth of advocacy 

D) the aging of the Baby Boom generation 

E) the search for consensus 

24) The First Amendment is important to public relations because 

it ________. 

A) guarantees the right to vote 

B) created the concept of disclosure laws 

C) included the “Declaration of Principles” 

D) established the right to free expression 

E) limits the amount of federal money that can be used to pay a publicity expert 

25) Early publicity shops met with limited success because 

________. 

A) few understood what publicity was 

B) they met stiff resistance from newspaper publishers 

C) credibility was a problem 

D) All of the above 

E) None of the above 

28) This was the first nationwide grassroots fund raising campaign 

on behalf of medical research. 

A) The Danny Thomas - St. Jude’s Children’s Hospital 

Foundation 

B) The Susan G. Komen Race for the Cure 

C) The March of Dimes 

D) The Great American Smoke-Out 

E) The Jerry Lewis Muscular Dystrophy Association Labor Day Telethon

31) A group that can directly influence your organization’s abilities 

to achieve its goals is known as ________. 

A) a secondary public 

B) a primary public 

C) a latent public 

D) an intervening public 

E) an aware public 

32) The notion that organizations rely on resources that are held by 

other groups is called ________. 

A) external resource theory 

B) resource dependency theory 

C) coorientation 

D) codependency theory 

E) external reliance theory 

34) Which of the following statements is/are true? 

A) The number of federal government employees is rising. 

B) Less than half of federal government employees a satisfied 

with information they get from management. 

C) A majority of federal government employees say they are 

satisfied with their jobs. 

D) All of the above are true. 

E) All of the above are false.

46) According to the authors of your textbook, the notion that 

public relations practitioners must choose between objectivity 

and advocacy is ________. 

A) a misleading ethics debate based upon a false premise 

B) called the Potter Box 

C) a necessary evil 

D) rejected by all practitioners 

E) an example of the veil of ignorance 

47) Virtual organizations are a challenge to ethical behavior 

because ________. 

A) they don’t really exist 

B) participants may have differing values 

C) they are multinational 

D) they are illegal 

E) none of the above 

50) Ethical considerations play an especially important role in 

________ step of the public relations process. 

A) the research 

B) the evaluation 

C) the planning 

D) every 

E) the communication

52) Which of the following has/have been identified as among the 

key components for evaluating relationships? 

A) trust 

B) communal relationship 

C) Q rating 

D) A and B 

E) all of the above 

54) The creation of the Policy Analysis Market (PAM) ________. 

A) was criticized by many as a dumb idea 

B) did not consider the reactions of key Senators 

C) was based on successful scientific research 

D) A and B 

E) A and C 

56) The Brookhaven National Laboratory decided to announce a 

major discovery in nuclear physics ________. 

A) at a news conference 

B) at a congressional budget hearing 

C) on television 

D) at a scientific conference 

E) in a news release 

57) When someone tells you “We’ve always done things that way,” 

it is likely that person is following ________. 

A) a logistical plan 

B) a standing plan 

C) a flexible plan 

D) an ad hoc plan 

E) a contingency plan 

61) PIPP, POST, and TASC are acronyms associated with ________. 

A) evaluative research 

B) team building 

C) a planning grid 

D) goal setting 

E) a situation analysis 

69) At which stage of the writing process must one overcome what 

is known as “the euphoria of creation”? 

A) revision 

B) evaluation 

C) organization 

D) research 

E) credibility 

71) A Georgetown University medical professor accused 

pharmaceutical companies of ________. 

A) misleading advertising of their products 

B) encouraging professors to submit favorable ghostwritten journal articles 

C) engaging in unethical public relations practices 

D) A and C 

E) B and C 

74) Among the Internet issues that a practitioner should consider 

is/are ________. 

A) the Internet is a form of passive communication 

B) an online generation gap 

C) the accuracy of research 

D) All of the above. 

E) None of the above. 

75) The growth of wireless digital communications technology will 

make it possible for ________. 

A) us to become more mobile, responsive, and cost-effective 

B) Western industrialized nations to increase their economic advantage 

C) developing nations to catch up with industrialized Western 

nations 

D) A and C 

E) B and C 

77) When deciding which medium to use to communicate, the 

authors of your textbook remind you that ________. 

A) new isn’t always better 

B) analog is better than digital 

C) you should always go digital 

D) the medium is the message 

E) everyone is on the Internet 

78) Most crises are ________. 

A) unavoidable 

B) time consuming 

C) predictable 

D) expensive 

E) disastrous 

82) Exxon Corporation CEO Lawrence G. Rawl ________. 

A) won praise for his handling of the Alaskan oil spill in March 1989 

B) rushed to the scene of the Alaskan oil spill in March 1989 

C) waited a week before publicly commenting on the Alaskan oil spill in March 1989 

D) A and C 

E) All of the above. 

84) A tactic in marketing public relations is ________. 

A) billboards 

B) advertising 

C) blogs and interactive web sites 

D) All of the above. 

E) None of the above. 

86) Humor columnist Dave Barry’s comments on North Dakota and 

South Dakota illustrate how ________. 

A) advertising can be more powerful than public relations in 

an IMC campaign 

B) the concept of place can send marketing messages to 

consumers 

C) consumers cannot distinguish between closely related 

products 

D) names can send marketing messages to consumers 

E) consumers will not travel far to acquire desired products 

95) Which of the following is not a burden of proof in libel? 

A) publication 

B) damage 

C) fault 

D) defamation 

E) blame 

97) According to your textbook, the most successful efforts at 

spreading democracy around the world have been those 

________. 

A) mindful of local traditions and values 

B) based in good intentions 

C) that strengthened the political process 

D) based on embracing the values that made the United States a great nation 

E) backed with substantial financial commitment