BA 600 EXAM I

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BA 600 EXAM I, Winterim 2015

Read the attached Fortune article concerning McDonald’s.

Then, address the following:

 

1.      Perform a six forces analysis on the US Fast Food industry based on information contained in the article. (50 points)

1.      Based on our discussion of Adolph Coors, why has McDonald’s fallen into this period of declining performance? (50 points)

 

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