BA 181 Burger King: Having it their Way for a Change

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1. What do you think of Burger King’s advertising tactics? Is it OK to attract new customers while alienating others? Is Burger King’s advertising ethical? Explain.

2. How did Burger King manage the negative publicity it received over the content of its Coq Roq Web site?

    • 12 years ago
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    Burger King: Having it their Way for a Change
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