Audience-Focused Communication Matrix

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 Use the Titles to complete the information. Write 3-4 sentences for each item.

 MANAGERS

 SALESPEOPLE

 CUSTOMERS

 ALL

 What are some audience characteristics you need to consider?

 What communication channels would be appropriate and why?

 What would you do to ensure your message is effective?

 what are some considerations you must keep in mind given the diversity of the audience?

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