Attn. Catherine Owens

Throughout this course, you will develop a series of written papers / projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage company. For discussion, you must first review the “NAB Company Portfolio” from the course required files. The mentioned portfolio contains the company parameters and details you must follow when developing your company. Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan.

• Create your NAB company name and explain its significance.
• Develop your company’s Mission Statement and provide a rationale for its components.

Click here to review the Capstone Project Overview to see how the discussions and assignments fit into the overall finished project.