Assume you are a marketing executive with a cruise line. You are responsible for developing the marketing/advertising strategy for three...

Assume you are a marketing executive with a cruise line. You are responsible for developing the marketing/advertising strategy for three of your company's ships who cater largely to families and singles. Your ports of call are throughout the Eastern and Western Caribbean and Bermuda. You are in direct competition for the same market, with 18 other cruise ships, from three other cruise lines.