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Course Project

Part 2 of your marketing plan is due by the end of Week 4. You will complete Sections D & E of your marketing plan:

  1. Competitors/Substitutes: Include a comprehensive list of current and potential competitors and
  2. substitutes. This list could be organized by industry or company type or by actual firm. It should
  3. state market share. This section should include information on the likely strategies of each competitor relating to the proposed product. (2 pages)
  4. Price: Proposed pricing structure for the product. It should include any special offers or discounts. (2 pages)

Submit your assignment to the Dropbox, located at the top of this page. For instructions on how to use the Dropbox, read these step-by-step instructions.

See the Syllabus section "Due Dates for Assignments & Exams" for du 

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