Assignments

 

Global Management Orientations

Topic Requirements:

 Identify and describe the four major management orientations to global marketing:

        ethnocentric

        polycentric

regiocentric

        geocentric orientation

 

    Provide an example of a company that represents one of these management orientations and briefly explain why the company fits that type of orientation.

 

Content Requirements:

 

    Your response to each part of this assignment should be a minimum of one paragraph, for a total of five paragraphs.

Complete and submit the assignment to the Dropbox by Sunday, 11:59 PM (Mountain).

 

 

 Economic Systems

Topic Requirements:

 

 Explain what is meant by market capitalism. Identify a country that illustrates this type of system.

    Explain what is meant by centrally planned socialism. Identify a country that illustrates this type of system.

    Why are Brazil, Russia, India, and China (BRIC) highlighted in Chapter 2?

    Identify the current stage of market development for each BRIC country.

 

Content Requirements:

 

 

    Your response to each part of this assignment should be a minimum of one paragraph, for a total of five paragraphs.

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