Assignment:2 Competition, Marketing Mix, and Pricing

HSA 305 Week 8 Assignment:2  Competition, Marketing Mix, and Pricing

For this assignment, use the same health care provider as in Assignment 1.

Write a four to six (4-6) page paper in which you:

1. Determine the key characteristics of the users of the products and/or services of the health care

provider you selected.

2. Analyze the competitive environment of the health care provider you selected and recommend a

course of action for strategic marketing success.

3. Determine which tools of the marketing mix available to health care providers would be most

effective for the health care provider you selected.

4. Determine the best possible pricing strategy for at least one of the products or services offered by

the health care provider you selected.

5. Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional

organization Website, or health care provider Websites.