Assignment : W7 - Critiquing New Business Ideas

Write a two page paper in which you identify and research a new business which has launched in the last 18 months. (You may use a Kickstarter project currently in the funding stage by visiting their website at www.kickstarter.com)  Referring back to the key concepts from this course, in your paper respond to the following questions:

• What market conditions and/or consumer needs have suggested to the owners/originators that this is a viable business proposition?
• What are the key opportunities and threats that the business faces?
• What value does the business offer potential customers?
• Looking ahead two to five years, how can this business remain viable in the marketplace?

Format your paper using the West Writing Style Handbook guidelines.

Include a minimum of two sources, which may consist of readings from the University Library, your text, and other selections.