Assignment: Brief 1: Chad's Creative Concepts Action 5361

Assignment: Brief 1: Chad's Creative
Concepts
Action Items

1.

Read the Chad's Creative Concepts case at the end of Chapter 1.
Case Background: You work for an outside consultant hired by the company. Chad Thomas has asked you 
to provide an analysis of this problem and make a recommendation; therefore, you will address the brief to 
Chad Thomas.

1.

Complete all the 5­step critical­thinking decision­making matrix.

1.

Review the Sample Business Brief and the grading rubric for the assignment.(very important to covered all 

the requirements on 
grading rubric

1.

Write a one­page analysis according to the Business Brief Guidelines

. Complete sentences must be used 
(bullets not acceptable). Your analysis must be written using a concise writing style. Your brief should incorporate all 
of following instructions:

a.

An opening paragraph briefly introducing the case situation.


Note: The first half of opening paragraph is to provide a synopsis of the company. The

second half of the opening paragraph is state the problem (From Step 1 of the matrix).
a.

Analysis header – The analytical section should be based on your personal assessment of the 
case. Your analysis should address the following questions. The information for this section of the brief 
should be derived from Steps 2 and 3 of the matrix.

i.

How did sales and marketing affect operations when they began to sell standard pieces to 
retail outlets?

ii.

How has the move to produce standard furniture affected the company's financial structure?

Conclusion header – This section should include your opinion based on your analysis of the case. 
Your recommendation should address the following question and provide only key relevant information and logical 
discussion in support of your opinion:

i.

What might Chad Thomas have done differently to avoid some of the problems he now faces? 
(From Step 4 of the matrix)

b.

APA citation(s) and reference(s).

9.

Check your writing style by using the Grammarly app you downloaded. (See instructions under Week 1 
Preparation.) Correct your business brief as needed.