Assignment

Research a company that has diversified its business by either adding a new product/service or entering into a new market or line of business. Answer the following questions:

Assess long-term attractiveness of each industry in which the firm has a business

 Assess competitive strength of each of the firm’s business units

Evaluate competitive advantage potential of cross-business strategic fits among the various business units

 Check whether firm’s resources fit requirements of its present businesses

 Rank performance prospects of businesses and determine priority for resource allocation

Craft new strategic moves to improve overall company performance