Assignment

Students will research, analyze, and critique a company's recent advertising campaign and present a report on the findings to the class. Company's to chose from must be listed on the Dow Jones Index you can see at this link: Presentations will be made on 

My company is Coca-Cola

Presentation must be a PowerPoint file and must show: 

- The compnay.

- The product featured in the campaign.

- Who you think the target audience is and why.

- What you think the objective of the campaign is and why.

- A description of the campaign: theme, message, imagery, copy, endorsements, creativity, etc.

- A selection at least 3 pieces of mass media collateral and an analysis of their effectiveness (magazine ad, newspaper ad, tv commercial, email, billboard, social media, online ad).

- Your thoughts on if the campaign was successful / effective or not.

- A recommendation on how the campaign could have been better or different (even if it was successful).

The PPT file must be uploaded into blackboard by 6:00 p.m. EST the day of the speech.