You have been appointed as advisor to the board of Ryanair and have been asked to consider a proposal to expand through an internationalisationprogramme (based upon its successful "no frills" positioning strategy/business model) by setting up a new strategic business unit (SBU) in Australia 

You are required to write a report to the board setting out your recommendations and justifying them.

Report should include 
-introduction(10 marks)

-consideration of porters national double diamond model (porter 1990)as adapted by rugman and D cruz.(1993)between Ryan's air home country (Ireland) and Australia (20 marks)

-an evaluation of the proposal by briefly applying the SAFe criteria(suitability,acceptability and feasibility criteria from Johnson et all 2014.(20 marks)

-an explanation as to how the company's human resource management (HRM) strategies should be adjusted/changed/ developed if the internationalisationprogramme were to be pursued(20 marks)

    • 8 years ago
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