Assignment

Use the Automobile Manufacturing industry, to complete a SWOT analysis.

Access the profile overview for the selected industry:

• In the University Library, click Company Directory and Financials.
• Click Hoover's First Research.
• Click Continue.
• Click Submit.
• Type Automobile Manufacturing  in the search box, and click to continue.
• Automobile Manufacturing should be first in the list.

Read the Automobile Manufacturing  industry profile overview, plus other sections of this industry, on the page. (These are noted on the left side of the page.)

Complete a SWOT analysis for the Automobile Manufacturing  industry. The SWOT analysis allows a business to understand how a competitor is positioned in the environment by assessing its strengths, weaknesses, opportunities, and threats. An understanding of a competitor's position can be a key for a business to determine where funding and resources should be allotted to create new products or services.

Use information in the Automobile Manufacturing  industry profile overview and other scholarly sources as needed. The SWOT analysis should include each of the following:

• Strengths
• Weaknesses
• Opportunities
• Threats

Write a paper of at least 1,300 words but no more than1,500 words, which include the following attributes:

• SWOT analysis, including a SWOT chart
• Identify opportunities (either product or service) that could improve the customer experience.
• Strategy evaluation
• Define strategic tasks.
• Assess the industry's capabilities.
• Identify the barriers to strategy implementation.
• A response to the following:
• Based on the SWOT analysis and strategy evaluation, what are some creative actions the industry can pursue to include innovation as a component of their strategy?

Format your paper consistent with APA guidelines.

Use the Center for Writing Excellence for this writing assignment and provide the necessary reports.  This is explained in the Instructor's Policy document.