Assignment

Instructions:

a. You are required to make a group of not more than 5 students to carry out the task. 

b. Your assignment should be analytical, resourceful and complete with bibliographical sources with 

proper referencing within the work and in bibliography.

c. Your assignment should be around 1000 words (excluding bibliography). Assignment 

should be typed in Microsoft Word using ‘Times New Roman’ font, size 12, 1.5 line 

spacing between lines.

TASK

Select any organization of your choice. Carry out a research on the following aspects and present 

your findings in the form of a report.

1. The organization’s history and role of marketing in developing successful business 

organization.

2. Strengths, Weaknesses, Opportunities and Threats faced by the organization(SWOT 

analysis)

3. The target market it caters to.

4. The product mix and promotional strategies adopted.

5. Forces of the microenvironment of the company.