Assignment

Research the current strategic options and opportunities for one of the following companies: Honda, Lowes, GEICO, Nike, Mcdonalds, Amazon, FEDEX, Disney, or Proctor and Gamble.

Write a 3-5 page paper in which the following is done:

1. Identify the company’s principal competitors and describe the kind of competition they currently present (traditional, potential, and oblique).

2. Generate at least three strategic options for the firm you have chosen.

3. With your strategic options defined, suggest at least three specific criteria to evaluate these options. Provide a rationale for each of the criteria.

4. Choose the best strategic option based on your evaluation criteria. (If your criteria require quantitative considerations, it is only necessary to make rough estimates. You do not need to make a detailed quantitative analysis.)