Assignment

The  Slide contribution should consist of a one to three page document, double spaced with headers consisting of the slide's separate questions with a discussion that answers each of the questions:

You may choose any company that interests you. The company that you choose will be the same one used for each of the Jack Welch Five Slides and during your Practicum.

What the Playing Field Looks Like Now

1. Who are the competitors in this business, large and small, new and old?

2. Who has what share, globally and in each market? Where do we fit in?

3. What are the characteristics of this business? Is it commodity or high value or somewhere in between? Is it long cycle or short? Where is it on the growth curve? What are the drivers of profitability?

4. What are the strengths and weaknesses of each competitor? How good are its products? How much does each one spend on R&D? How big is each sales force? How performance-driven is each culture?

5. Who are this business's main customers, and how do they buy?