assignment 600 words

Case Analysis

In a case analysis, we do not summarize the case. The text has provided that information 

for you. Examine the text questions and consider the case from a managerial position in 

your firm. A typical case analysis you should do the following:

 Identify the short term problem

 Identify the long term problem (i.e., scale, scope of operations, core competencies)

 Identify the issues – points of debate: make sure the issue has a bearing on the decision

 Generate alternatives – plausible, meaningful

 Recommendation – why

 Action plan – how

Your headings for the case will be:

Short Term Problem

Long Term Problem

Issues

Alternatives

Recommendation

Action Plan14

Presentation of strategic issues: identification of 

appropriate issues to be analyzed and the tools and 

techniques for analysis.

Application of concepts: use of concepts and tools 

that you have been studying to gain insight. 

Consideration of conflicting opinions: examination 

of other points of view, the appropriateness of tools 

not chosen for analysis, conflicting information.

Recommendation is valid: support of diagnosis or 

conclusions with reasons and evidence.

Criterion Needs work

0-8.5

Satisfactory

8.6 – 17.5

Excellent 

17.6 - 25

Total

0 - 25

Presentation of strategic issues: identification of 

appropriate issues to be analyzed and the tools and 

techniques for analysis.

Application of concepts: use of concepts and tools 

that you have been studying to gain insight. 

Consideration of conflicting opinions: examination 

of other points of view, the appropriateness of tools 

not chosen for analysis, conflicting information.

Recommendation is valid: support of diagnosis or 

conclusions with reasons and evidence.

Criterion Needs work

0-8.5

Satisfactory

8.6 – 17.5

Excellent 

17.6 - 25

Total

0 - 25

Presentation of strategic issues: identification of 

appropriate issues to be analyzed and the tools and 

techniques for analysis.

Application of concepts: use of concepts and tools 

that you have been studying to gain insight. 

Consideration of conflicting opinions: examination 

of other points of view, the appropriateness of tools 

not chosen for analysis, conflicting information.

Recommendation is valid: support of diagnosis or 

conclusions with reasons and evidence.

Criterion Needs work

0-8.5

Satisfactory

8.6 – 17.5

Excellent 

17.6 - 25

Total

0 - 25

Presentation of strategic issues: identification of 

appropriate issues to be analyzed and the tools and 

techniques for analysis.

Application of concepts: use of concepts and tools 

that you have been studying to gain insight. 

Consideration of conflicting opinions: examination 

of other points of view, the appropriateness of tools 

not chosen for analysis, conflicting information.

Recommendation is valid: support of diagnosis or 

conclusions with reasons and evidence.

References

You should have a title page and a reference page for every case submitted. Cases will general 

come from the course textbook, so you should have an appropriate reference to the text each 

time you use a case from it. I’d suggest using APA format for all of your work as most business 

journals adhere to APA