Assignment 3: Target Market Assignment

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Week 1 assignment 3 Consumer Behavior

Assignment 3: Target Market Assignment

By Wednesday, February 12, 2014 find an advertisement for a product that is relatively common such as cosmetics, household goods, or appliances, which is being marketed to a global audience. Write a 3- to 5-page paper discussing the potential target market segments likely to purchase this product. Justify your response.

Discuss potential ethical issues (positive or negative) that the advertisement conveys. What will a consumer need to consider when deciding to purchase this product?

Scan a copy of the advertisement into your paper or provide a detailed description of the advertisement, including a link to view the advertisement if possible. Remember to cite your sources using the APA format.

Submit your assignment to the M1: Assignment 3 Dropbox.

Assignment 3 Grading Criteria	Maximum Points
Defined target segments in global terms.	20
Discussed which specific target markets will likely purchase the product.	30
Analyzed the potential or actual ethical problems of targeting specific groups for a particular product and discuss the consumer's considerations when deciding to purchase the product.	35
Justified ideas and responses by using appropriate examples and references from texts, Web sites, and other references using the APA format. Included a copy of the advertisement or described the advertisement in detail.	15
Total:	100