Assignment 2 LASA 2—Presentation of Strategy Audit Findings

Executive Summary (Starbucks)

About Starbucks:

Mission Statement:

Environmental Mission Statement

The main issues with the company are:

The primary characteristics of the Starbucks are:

The guiding principles of the company are:

SWOT Analysis

Strengths

Weaknesses

Opportunities

Threats

PORTER’S Five Force Competitive Strategy

Industry Competition

Threat of New Entrants

Threat of Substitute Products

Buyer’s Bargaining Power

Bargaining Power of Suppliers

Balance score card

Financials statistics

Competency value framework

Conclusion

References