Assignment 2: Final Project

Assignment 2: Final Project

This week, you will finalize your integrated marketing communications plan for your selected brand. Incorporate your instructor’s feedback from Week 3 into this final submission.

In addition, complete the following activities:

• Prepare a proposal which includes your advertising media plan. Include both traditional and non-traditional forms of advertising, including online. Be sure to include your social media strategy in your proposal.
• Describe how the media selected is matched to the media habits of the target market.
• Outline how consumer promotions should be integrated into your integrated marketing communications strategy.
•  Many brands use cause marketing to promote interest in their products. Describe how your brand can utilize cause marketing to promote brand loyalty.
• Develop a public relations plan for your brand. Describe and discuss the key elements of the public relations strategy and provide justification.

By Week 5, Day 6 submit a 5-6 page paper written in APA format. Search the South University online library for peer reviewed articles to justify your answers. Include a minimum of three peer reviewed articles for your paper. SU_MKT4106_W5_A2_LastName_FirstInitial.doc.

Additionally, you have been asked to prepare a presentation to present your integrated marketing communications (IMC) plan to the executive leadership team. Prepare a 10-15 page PowerPoint presentation to sell your suggested IMC plan to the executive staff. Use the notes section in PowerPoint to provide additional information not included on the slides.