Assignment 2: Expected Value and Consumer Choices
Sam773656
Expected Value and Consumer Choices
Consumers’ choices are prey to subtle discrepancies that arise in cognitive accounting. Learning how and when you are prey to these discrepancies is an important step in improving your decision making.
As the readings for this module demonstrate, people value gains and losses differently under different scenarios. For example, contestants in a game show might choose a guaranteed $10 prize over a 50 percent chance of winning $20 despite the fact that the expected values are the same.
Using the readings for this module, the Argosy University online library resources, and the Internet, address the following:
- What is mental accounting and how does it impact consumer decision making?
- How might a company take advantage of consumers’ mental accounting? Give examples.
- As a marketer, how might you frame certain decisions to benefit from the disparities that arise in one’s cognitive accounting?
- As a consumer, how would you avoid the pitfalls posed by the inequalities of one’s cognitive accounting?
Write a 3–5-page paper in Word format. Apply APA standards to citation of sources.
By Thursday, December 15,2016, deliver your assignment to Dropbox.
Please NO copy or matching assignment will be accepted
- 7 years ago
- 16
Purchase the answer to view it
- order_44715_108817.doc
Purchase the answer to view it
- expected_value_and_consumer_choices.docx
Purchase the answer to view it
- assignment_2-_expected_value_and_consumer_choices.docx
Purchase the answer to view it
- mental_accounting_assignment_-_solution.docx
Purchase the answer to view it
- expected_value_and_consumer_choices.docx
- I need someone to write an essay about the great depression and why it did last so long. according to those instructions.
- need in 6hrs
- Assignment 2: Ethics and Corporate Responsibility in the Workplace and the World
- Choose an application of engineering where differential equations are used.
- What HR strategies would you employ to embed some of the principles of a HPWS?
- C# questions help
- Can you answer theses questions PSC 14?
- Seeking Research Paper
- If profit margin represents a relationship between net income and net sales
- math