Assignment 2 - Domestic Environment Business Paper

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1.      Bank of America, the industry it operates in, and its Domestic Environment (home country) (for instance, US Air operates in the Airline industry and its home country/domestic environment is the USA).
2.      Summarize the company's industry, how long they have been in business, and the attribute they are the least admired for.
3.      Identify a business theorist and their theory.
4.      Investigate the government regulations associated with the industry (for instance, government regulations for the Airline industry).
5.      How will the domestic government regulations affect your chosen company in its domestic environment?
6.      What can you do to overcome these regulations? Incorporate your business theorist here. It is not sufficient to state nothing or that you would do what the company is already doing. You must provide some critical thought (see resources).
7.      Research requirement: minimum 2 scholarly sources PLUS something from your readings.
8.      Page requirement: 2 pages in APA format.
9.  Assignment MUST be submitted to turnitin.com and here (see turnitin.com forum for more important information).
10. NOTE: Items 1-4 (combined) should not exceed 2 paragraphs (100 words each paragraph).
 
FORMAT:
 

Writing a good business paper is different from writing an English composition. A business reader wants to:

  • look at the paper and quickly recognize the issues(s) being addressed to determine their  interest.  Next,
  • they want to see well documented facts (research, not opinions) explaining each issue. Next,
  • they want analysis, i.e. your synthesis of the facts you've researched as they apply to the issues being analyzed. And, finally,
  • they want your actionable recommendations and conclusions.

Its a very good idea to include some relevant statistics in your analysis. For example, if you said a certain company was showing declining sales, market share and/or profitability, insert a Word Table or Graph showing some statistics that support your assertion. Always explain why a table, Graph or graphic has been included. Don't overdo it, but this will add credibility and interest to your analysis.


Leave out the flowery language often found in English composition. Make your business writings precise, focused and brief. And use straightforward language, try to avoid excessive use of technical jargon (I know, sometimes its necessary) and acronyms (unless you spell out the meaning the first time you introduce them). In short, make it as easy as possible for them to read and understand it. Reread and rewrite until your paper is perfectly clear to you.  Then you might want to ask someone else to read it and see if they understand it (no that's not cheating).

A good thing to keep in mind is that you are writing a business paper at the request of a colleague, your boss, a customer, supplier, partner, etc. So they might readily understand the context of your paper. But what if they hand the paper to someone else like their boss (happens).  Will they understand the context - in other words "...why was I given this and why should I read it?". By repeating the assignment at the very beginning and clearly organizing/formatting your paper it should be clear to anyone who happens to wind up looking at it.

So now think about who's your audience for these written homework assignments? Why, its me, of course.  And I want the same thing other business readers want. Tell me immediately what the paper is about (can be done by simply paraphrasing the assignment - but doesn't count toward the specified word count - sorry). If the assignment has multiple parts, tell me you are going to address all of them. Then start presenting your research and analysis of each issue raised in the assignment. Remember different readers might only be interested in certain issues but not all, so make it easy for them to find the section they want to read.  The easiest way to do this is use subheadings for each section of your paper and address only one of the questions in the assignment in each section.

This probably sounds challenging to many of you.  So here is a tip.  Use a template like the one below on every business paper (you can use this one or develop your own).  Its may not seem creative, but that's not the purpose of most good business papers. KISS is a good rule of thumb in business writing.

Here is the template I recommend:

Cover Sheet
     (on a separate page, not in the body of the paper)


  Introduction
     "In this paper I will address the following issues posed by the Week X assignment:
          Issue 1 (just repeat a short version of each issue form the assignment)
          Issue 2
          Issue 3
          etc.
          etc."


Background
      (if needed, insert a brief description of your company or other contextual  information)


Issue 1 - Repeat Issue 1, i.e. a short descriptive subheading - do not use "Issue 1", etc. as your subheading.
          Present research (including proper citations) regarding Issue 1
          Present your analysis of Issue 1
          Present any Conclusions and recommendations regarding Issue 1


Issue 2 - Repeat Issue 2
          Present research (including proper citations) regarding Issue 2
          Present your analysis of Issue 2
          Present any Conclusions and recommendations regarding Issue 2


Issue 3 - Repeat Issue 3
          Present research (including proper citations) regarding Issue 3
          Present your analysis of Issue 3
          Present any Conclusions and recommendations regarding Issue 3


etc.


etc.


Conclusion
     (one short summary paragraph)


References Page
     (on a separate page, not in the body of the paper)

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