Assignment 2: Discussion—Decision Case—World.com

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Review Decision Case 1 (World.com) on page 186 in chapter 3. Analyze the data presented in the case scenario and address the following questions in your initial post:

 

 

Case 1, Page 186, Chapter 3.

 

Nicholas has been the owner and has operated World.com Advertising since its beginning 10 years ago. The company has prospered. Recently, Nicholas mentioned that he would sell the business for the right price.

 

 

  1. Assume that the most you would pay for the business is 20 times the monthly net income you could expect to earnfrom it. Compute this possible price.
  2. Nicholas states that the least he will take for the business is an amount equal to the business's owner's equity balance on January 31. Compute this amount.
  3. Under these conditions, how much should you offer Nicholas? Give your reason.
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