Assignment 2: In-Depth Audience Analysis Locate your local Chamber of Commerce’s community profile either online or in printed material that describes your local community. Write a three to four (3-4) page paper on the following: • Illustrate the messa
Smithx2888Assignment 2: In-Depth Audience Analysis
Locate your local Chamber of Commerce’s community profile either online or in printed material that describes your local community. Write a three to four (3-4) page paper on the following:
· Illustrate the message’s view of the audience and stakeholders based on the written profile.
· Create your own analysis of the community stakeholders and audience using the demographics, geographics, psychographics, sociographics, usergraphics, and webographics described in this chapter.
· Give two recommendations that would improve the message, based on audience analysis.
· Provide your rationale as to why your version would be better than the original.
The format of the paper is to be as follows:
· Typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format, Microsoft Word document.
· Use headers for each of the subjects being covered, followed by your response.
· In addition to the three to four (3-4) pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor’s name, the course title, and the date.
Note: You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills.
The assignment will be graded using the following rubric:
Outcomes Assessed | · · Assess the business messages communicated to external and internal parties. · · Use technology and information resources to research issues in business communications. |
Points: 240 | Assignment 2: In-Depth Audience Analysis | |||
Criteria | Unacceptable Below 70% F | Fair 70-79% C | Proficient 80-89% B | Exemplary 90-100% A |
1. Illustrate the message’s view of the audience and stakeholders based on the written profile. Weight: 20% | Did not submit or incompletely illustrated the message’s view of the audience and stakeholders based on the written profile. | Partially illustrated the message’s view of the audience and stakeholders based on the written profile. | Satisfactorily illustrated the message’s view of the audience and stakeholders based on the written profile. | Thoroughly illustrated the message’s view of the audience and stakeholders based on the written profile. |
2. Create your own analysis of the community stakeholders and audience using the demographics, geographics, psychographics, sociographics, usergraphics, and webographics described in this chapter. Weight: 20% | Did not submit or incompletely created your own analysis of the community stakeholders and audience using the demographics, geographics, psychographics, sociographics, usergraphics, and webographics described in this chapter. | Partially created your own analysis of the community stakeholders and audience using the demographics, geographics, psychographics, sociographics, usergraphics, and webographics described in this chapter. | Satisfactorily created your own analysis of the community stakeholders and audience using the demographics, geographics, psychographics, sociographics, usergraphics, and webographics described in this chapter. | Thoroughly created your own analysis of the community stakeholders and audience using the demographics, geographics, psychographics, sociographics, usergraphics, and webographics described in this chapter. |
11 years ago
Purchase the answer to view it
in-depth_audience_analysis.docx
