Assignment 2: Calibrate Global M-Channel Composition

Assignment 2: Calibrate Global M-Channel Composition

Global marketing managers, in creating the global marketing channel, must combine domestic home country intermediaries with foreign host country channel members. You will design a marketing channel in this assignment.

Select a domestic home country company and physical product brand from Business Week’s “Best Global Brands” issue.

• Choose a foreign host country target market from a global country data directory source.
• Identify specific global marketing channel functions required to distribute the selected product from the domestic company location to a home country trade port to be shipped to the chosen foreign country.
• Identify the specific global marketing channel functions required to distribute the selected product from the foreign country entry port to a designated retail outlet for target market customers.
• Categorize the primary global marketing channel functions performed in the domestic home country and foreign host country markets, and present them in a table.
• Search for and specify actual companies or government entities that would perform distribution functions in domestic and foreign country markets. Describe the type of company if information about a real company is unavailable.
• Write a brief comment on the importance of categorizing distribution functions for calibrating the composition of global marketing channel members.
• Cite all sources.

Present your report in a 3-page Word document formatted in APA style