Assignment

Prepare a 1,750-word (min, no max) paper in which you conduct a

political, legal, cultural, financial, and ethical risk analysis for your

an US craft beer brewery starting a global venture in the UK

Analyze the following elements in your paper:

• Political, legal, and regulatory risks

• Exchange and currency risks

• Competitive risk assessment

• Taxation and double taxation risks

• Social, Ethical and cultural risks

• Cyber or technology risks

• Tariff and nontariff barriers

• Roles of international financial institutions (e.g. IMF, World Bank,

ADB, etc.)

Describe the country specific risks and how you would manage these

risks.

Summarize your strategic planning process:

• Define and clarify mission and objectives

• Assess the role of marketing in your product or service

• SWOTT or PESTEL analysis of target country

• Make strategy selection(s)

• Select and justify an appropriate mode of entry for your global

product or service

• Devise contingency plan