Assignment

The board members of Felicia & Fred are strategically evaluating the prospects of fulfilling increasing demand for its products and reaching new consumers. You have recently evaluated the expansion of manufacturing facilities for Felicia & Fred, entailing two alternative projects: customizing and refurbishing a large former mill building; versus building a new facility after razing the old structure, which currently exists on the proposed site. 

Below is a table summarizing your findings: 

The company’s WACC is currently 10%. 

Which of the project alternatives should be chosen by the company? Which decision rule should be the basis of decision making when the outcomes conflict?