Assignment

Visit the website of Johnson & Johnson (http://www.jnj.com).

Read through the material contained on the site, paying particular attention to the features on company history, Johnson & Johnson's credo, innovation and company news.  On the basis of the information contained here, answer the following questions:

1. Do you think Johnson & Johnson has a distinctive competence?
2. What is the nature of this competence?  How does it help the company to obtain a competitive advantage?
3. What are the resources and capabilities that underlie the competence?  Where do these resources and capabilities come from?
4. How imitable is Johnson & Johnson's competitive advantage?