Assignment

Research a company of your choosing that has global presence. The World's Most Reputable Companies website has a list of 100 multinational businesses with global presence. Feel free to pick a company from this list.

 Answer the following questions:

1. What is the company's mission statement

2. What type of strategy are they employing: low-cost, differentiation, "stuck in the middle," focused low-cost, or focused differentiation? 

3. Are they employing a global strategy or a multi-domestic strategy?

4. What implications does the strategy have for managers?