Assignment #1... Electronically create a visual argument in the form of a brochure, pamphlet, broadside or ’zine.

Topics: Choose one of the following

o Convince readers to support a cause, a charity or a non-profit organization through volunteering or donations.

o Convince readers to act on an environmental issue of consequence and concern.

• Your purpose is to inform and persuade your audience. Basic requirements follow: o Use research based facts and evidence to support a position.
o Cover an 8 1⁄2 x 11 sheet of paper on both sides
o Your creation can be

▪ folded in half like a booklet,
▪ folded in thirds like a brochure,
▪ left unfolded like a broadside or newsletter, or ▪ folded into an 8-page booklet like a 'zine.

• Audiences for visual argument such as brochures and advertisements
o are very carefully targeted to specific readers or viewers, and
o require that writers/creators have studied the audience's needs, desires and

responsiveness to the 'pitch' contained in the media presented to them.

• Design for a visual argument will include images as well as words. Considering both the audience and purpose of your project,

o use art, photographs, drawings, graphs, or other visual elements to enhance your argument; o be sure your selected images aid understanding or interpretation of the argument and that

they are not so large as to be a distraction;
o examine how the project unfold and be sure what the audience sees all works together

when they handle the piece;
o select fonts, colors and decoration to enhance your message; for example, do not use a

fancy, curly font for a serious message.
o consider what it takes to reproduce the product.

• Documentation and Citation is required as always.
o Document your sources using one-word in-text citations followed by complete citations at

the end or on the back cover.
o Formatting of complete citations may be altered to single spacing. Instead of "works cited"

the heading may be "For Further Information."
o Avoid extensive direct quotes. If used at all, a quote should be short and impactful. o All pictures, graphs, charts, etc., must have a caption.

• Outside resources...Consider the following as your additional study materials for this project.

• This reference from the Purdue OWL shows how to ANALYZE a visual argument. It should be

  useful to you as you plan your own project.

  https://owl.english.purdue.edu/owl/owlprint/725/

• This site is directed at business advertising. However, there are points that you should consider. http://www.entheosweb.com/content_writing/brochure_writing_tips.asp