Assignment 1: Discussion—Marketing Plans and Customer Satisfaction

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Corona beer is the number one imported beer into the United States, and has developed into a global brand (General Distributors, Inc., n.d.). Corona created its competitive advantage through an innovative marketing strategy.

Like Corona beer, identify a recent example of a firm that was cited as having a competitive advantage due to its innovative marketing plan. Respond to the following:

  • Discuss implementation activities that positively impacted customer satisfaction.
  • Describe three advantages and three disadvantages of standardizing the marketing mix worldwide.

Write your initial response in approximately 300–500 words. Apply APA standards to citation of sources.

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    smartwriter
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