Assignment 1: Comparison of Pricing Strategies

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Assignment 1: Comparison of Pricing Strategies

Read the following article:

  • Baye, M. R., Gatti, J., Rupert J., Kattuman, P., & Morgan, J. (2007). A dashboard for online pricing, California Management Review, 50(1), 202–216. (AN 27337872).

Write an article review answering the following questions:

  • What are the main ideas of the article?
  • Based on your own knowledge, experience, and readings, do you agree or disagree with the ideas in the article? Explain.
  • How will you apply the ideas in this article to your course project?

By Saturday, August 6, 2016, submit your article review to the Discussion Area. Comment on your peers' responses with value added comments which demonstrate your level of learning/ understanding of the course material.

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    Ashley Claire
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