Assignment 1: Capturing Customers with the Right Message for the Right Product at the Right Place with the Right Price at the Right Time

Assignment 1: Capturing Customers with the Right Message for the Right Product at the Right Place with the Right Price at the Right Time

• A description of the target market for electronic discount coupons.
• An analysis of at least two of the 4Ps that apply in marketing this service.
• Explanations of one advantage and one disadvantage associated with using this service from the perspective of the business owner or the customer redeeming the coupons
• An explanation of your position for or against the use of electronic discount coupons.
• An example from your personal experience or that of a friend, co-worker, family member, acquaintance, or other source to support your position
• An analysis of how this practice could be improved or leveraged for other products or services.