Assignment 1: Business Plan Part I – Business Vision

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Due Week 3 and worth 180 points

Note: Refer to scenarios and reading assignments from previous weeks to complete this assignment.

Imagine you are hired by a new start-up company. You are tasked to recognize and explore a new business opportunity of creating a new product or service for your company. As part of your new business vision, you will create a business plan describing all keys elements of the business opportunity which will ultimately be presented to an executive team in a venture capital group for possible funding and execution.

Part I of the business plan will describe your business vision you plan to undertake in your company.

Write a five to six (5-6) page in which you:

  1. Compile a business vision about the type of product or service you think your company needs to develop. Next, describe the business values and corporate values that you want to create.
  2. Determine the need for the new product or service. Next, provide an overview of the market you intend to enter, and defend why this market is ripe for the introduction of this product or service at this particular time.
  3. Determine the type of business model you will use for your new business opportunity. Support your response.
  4. Formulate a feasibility analysis, and determine whether the new product or service is feasible. Identify the roadblocks that you will likely face.
  5. Evaluate the data from your analysis, considering the source and time period. Justify the future financial condition of your company.
  6. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

 

 

Points: 180

Assignment 1: Business Plan Part I – Business Vision

Criteria

Unacceptable

Below 70% F

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1. Compile a business vision about the type of product or service you think your company needs to develop. Next, describe the business values and corporate values that you want to create.

Weight: 15%

Did not submit or incompletely compiled a business vision about the type of product or service you think your company needs to develop. Did not submit or incompletely described the business values and corporate values that you want to create.

Partially compiled a business vision about the type of product or service you think your company needs to develop. Partially described the business values and corporate values that you want to create.

Satisfactorily compiled a business vision about the type of product or service you think your company needs to develop. Satisfactorily described the business values and corporate values that you want to create.

Thoroughly compiled a business vision about the type of product or service you think your company needs to develop. Thoroughly described the business values and corporate values that you want to create.

2. Determine the need for the new product or service. Next, provide an overview of the market you intend to enter, and defend why this market is ripe for the introduction of this product or service at this particular time.
Weight: 20%

Did not submit or incompletely determined the need for the new product or service. Did not submit or incompletely provided an overview of the market you intend to enter; did not submit or incompletely defended why this market is ripe for the introduction of this product or service at this particular time.

Partially determined the need for the new product or service. Partially provided an overview of the market you intend to enter; partially defended why this market is ripe for the introduction of this product or service at this particular time.

Satisfactorily determined the need for the new product or service. Satisfactorily provided an overview of the market you intend to enter; satisfactorily defended why this market is ripe for the introduction of this product or service at this particular time.

Thoroughly determined the need for the new product or service. Thoroughly provided an overview of the market you intend to enter; thoroughly defended why this market is ripe for the introduction of this product or service at this particular time.

3. Determine the type of business model you will use for your new business opportunity. Support your response.

Weight: 15%

Did not submit or incompletely determined the type of business model you will use for your new business opportunity. Did not submit or incompletely supported your response.

Partially determined the type of business model you will use for your new business opportunity. Partially supported your response.

Satisfactorily determined the type of business model you will use for your new business opportunity. Satisfactorily supported your response.

Thoroughly determined the type of business model you will use for your new business opportunity. Thoroughly supported your response.

4. Formulate a feasibility analysis, and determine whether the new product or service is feasible. Identify the roadblocks that you will likely face.

Weight: 20%

Did not submit or incompletely formulated a feasibility analysis; did not submit or incompletely determined whether the new product or service is feasible. Did not submit or incompletely identified the road-blocks that you will likely face.

Partially formulated a feasibility analysis; partially determined whether the new product or service is feasible. Partially identified the roadblocks that you will likely face.

Satisfactorily formulated a feasibility analysis; satisfactorily determined whether the new product or service is feasible. Satisfactorily identified the road-blocks that you will likely face.

Thoroughlyformulated a feasibility analysis; thoroughlydetermined whether the new product or service is feasible. Thoroughlyidentified the road- blocks that you will likely face.

5. Evaluate the data from your analysis, considering the source and time period. Justify the future financial condition of your company.

Weight: 15%

Did not submit or incompletely evaluated the data from your analysis, considering the source and time period. Did not submit or incompletely justified the future financial condition of your company.

Partially evaluated the data from your analysis, considering the source and time period. Partially justified the future financial condition of your company.

Satisfactorily evaluated the data from your analysis, considering the source and time period. Satisfactorily justified the future financial condition of your company.

Thoroughly evaluated the data from your analysis, considering the source and time period. Thoroughly justified the future financial condition of your company.

6. 3 references 

Weight: 5%

No references provided.

Does not meet the required number of references; some or all references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

7. Clarity, writing mechanics, and formatting requirements

Weight: 10%

More than 6 errors present

5-6 errors present

3-4 errors present

0-2 errors present

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