Ashford BUS 616 Week 4 DQ 1

International Strategies

You’ve developed a very popular, up-scale but reasonably priced, clothing fashion line for young people.  You produce designs in a number of countries, manufacturing in low-cost locations, and with retail outlets in major U.S. and European cities.  Demand is popping and you have access to plenty of production capacity and capital.  Answer the following questions: •How should you organize the business outside of the U.S.?

•Should you set-up reasonably independent companies, subsidiaries, in each foreign market?

•What would that do and not do for you?

•Or, do you want to impose a strict brand image, procedures, and central planning from headquarters, where your offices are?

•What are the pros and cons of this approach?

References:

International Trade Centre – Exporters (http://www.intracen.org/Exporters/Exporting-Better/) •The United States Central Intelligence Agency maintains a “country profile” on each country in the world; You can use the reports as a basis for comparing different production locations. These reports will assist you in answering this week’s assignments.

Hill, W.L. (2011).  International Business:  Competing in the global marketplace (8th ed.). New York:  McGraw-Hill Irwin.  ISBN:  978-0-07-813719

International Trade Administration. (2010, November 19) International Buyer Program Trade Show. [Video series] Retrieved from: http://export.gov/ibp/eg_main_023158.asp#P7_730 •How to Make International Sales without Leaving the U.S.: Matchmakers on a Mission

Drucker, J. (2011, March 17). How Offshore Tax Havens Save Companies Billions. Retrieved from NPR: http://www.npr.org/2011/03/17/134619750/how-offshore-tax-havens-save-companies-billions

Lamb, G. (2015, October 21). In Command and Out of Control. Retrieved from The Bridge: https://medium.com/the-bridge/in-command-and-out-of-control-aab523b92fe1#.3wwrqejtu

Soloman, S. (2011, December 20). The Benefits of Incorporating Abroad in an Age of Globalization. Retrieved from DealBook: http://dealbook.nytimes.com/2011/12/20/the-benefits-of-incorporating-abroad-in-an-age-of-globalization/?_r=0