Ashford BUS 330 (Principles of Marketing) Week 3 Complete A+

Ashford BUS 330 (Principles of Marketing)

Week 3

Week 3 DQ 1

Customer Relationship Management

Choose a water park or other vacation destination. Create a hypothetical marketing campaign that uses what you’ve learned about the CRM approach. Describe how you might apply insights about developing long-lasting relationships with customers to retain or reactivate past visitors. You must use the text and at least one additional scholarly source.

Week 3 DQ2

Demographics and Trends

Appraise the three trends described by American Demographics as “America the Crowded.” “The Mighty Mature Market,” and “The Consumer Kaleidoscope.” Explain how these trends overlap. Select a trend and describe how it has contributed to more than one of these population changes. You must use the text and at least one additional scholarly source

Week 3 Assignments

Youth-Oriented Consumer Economies (600 Words)

BUS 330 Week 3 Quiz (10 Q & A)