Ashford 7: - Week 6 - Final Paper Final Paper Develop a Media Plan for a brand or product of your choice. In your plan, address the following: Description of brand or product. Description of the objective or purpose of the plan. Identifica

Final Paper

Develop a Media Plan for a brand or product of your choice. In your plan, address the following:

• Description of brand or product.
• Description of the objective or purpose of the plan.
• Identification and analysis of target audiences
• Analyzes the media habits of target audience.
• Discuss the type of message.
• Discuss the media selection.
• Discuss the rationale for media selection.
• Discuss reach of media and advertising.
• Discuss timing and frequency of media delivery.
• Discuss budgetary guidelines (dollar amount and method of budgeting).
• Discuss media strategy (expected contribution to the overall marketing strategy).
• Develop post -evaluation of media plan (method of evaluating effectiveness of media plan).

The project

• Must be 10 to 12 double-spaced pages in length (not including title and references pages, tables, appendices, etc.) and formatted according to APA style as outlined in the Ashford Writing Center.
• Must include a separate title page with the following:
  • Title of project
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
• Must use at least four scholarly sources in addition to the course text.
• Must document all sources in APA style as outlined in the Ashford Writing Center.
• Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

Sissors, J. Z., & Baron, R. B. (2010). Advertising media planning (7th ed.). New York: McGraw-Hill Irwin