ASDA NEW SUBSIDIARY INTERNATIONALIZATION TO INDIA

The assignment should highlight, analyse and critically evaluate the following:

PLEASE NO INTRODUCTION

QUESTION 1     (800 WORDS)

Reasons for ASDA parent company’s international expansion to INDIA; please explain everything in the bracket one by one ( 1, an evaluation of the ASDA company’s historical performance, 2, ASDA products/service range, 3, ASDA share of the market and 4, ASDA competitive position within the industry).

AND ALSO USE PORTER DIAMOND FAMEWORK TO GENEGRALIES THE QUS 1

QUESTION 2         (800)

The potential organisational and managerial problems for the subsidiary operating in the new international environment INDIA.   for example

1.    Headquarter structures and internal control mechanisms

2.    Culture

3.    HR

4.    Control Systems and Incentives

PLEASE PROBLEMS SHOULD BE CRITICALLY DISCUSS and WITH A LITTLE PROS AND CONS OF THOSE PROBLEMS AS A GENERAL CONCLUTION FOR QUS 2

QUESTION 3     (500 WORDS)

And You should provide strategic advice for the subsidiary to overcome the problems highlighted in v.   PLEASE ALEAST 4 SOLUTION SHOUD BE PROVIDED