Art and Copy Week 2 Smartwriter Ashford

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  1. Art and Copy
     
    Review the video, “The Art of Purposeful Storytelling.” How does advertising content and design influence buyer behavior? What are the advertising implications? Synthesize the concepts and give an illustration of how at least two concepts in the video might be implemented in an advertisement to affect buyer behavior. 
     
    Respond to at least two of your classmates’ postings with substantive postings. Posting “I agree” will not be eligible for participation credit. Instead, your responses should further the discussion by providing an illustration or experience or, in some cases, constructively disagreeing.
     

link to video

https://www.youtube.com/watch?v=8-KtR4vM4eg

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