Applied Managerial Finance

Respond to the following scenario with your thoughts, ideas, and comments. Be substantive and clear, and use research to reinforce your ideas.

Mary Francis comes into your office later that morning.

“Good news! I think we’ve got strong potential investors!” Mary announces.

“That’s great!” you reply.

“And now, they are asking for financial information” Mary states.

“Ok, I could provide a 50-page analysis for them!” you say.

“That’s exactly what they don’t want. I’m beginning to notice that some of the investors don’t have a strong finance background, and the last thing we want to do is scare them off with too many financial figures” Mary explains. I would like for you to complete a presentation. However, I want you to keep it simple and clear. Using all 3 Financial Statements, please provide an analysis on Apix’s assets, liabilities, cash, and profit. As well, choose 2 additional components on each of the sheets, and provide your initial impression on the company financial situation. Do you think you could handle this?”

 

“Of course! I’ll get started on this right away.”

Mary also indicates that she would like between 10–15 slides with 150–200 words in the notes page.