APPLE COMPANY

1) CURRENT STRATEGIES:

• Using bullet form, identify four ( 4) CURRENT STRATEGIES being used by APPLE company.
• Provide a brief description of each strategy that you have identified.

2) SWOT ANALYSIS

• Present a bullet point SWOT analysis of your company
• You should have five (5) "items" in each of the four (4) categories

3) STRATEGIC OPTIONS ( 3 TO 4 PAGES LONG)

• identify five ( 5) strategic options available to you company
• Provide a brief description of what each strategy is all about. Details of "WHAT" should be highlighted.
• Provide two ( 2) pros and two (2) cons for each strategy you have listed.

NOTE: THE STRATEGIC OPTIONS SHOULD HAVE THE POINTS FROM SWOT ANALYSIS. THEY SHOULD BE RELATED.