Any Takers

Imagine you are part of a strategic planning group at  Apple considering developing a new IPhone. The marketing director has asked your team to do a competitive market analysis to determine the product’s potential success. The analysis will focus on your primary competitor (Samsung Galaxy) in the product’s market.

Write a 500-700  word paper analyzing the current market conditions. Address the following topics:

• Any issues or opportunities your organization or industry faces that affect its competitiveness and long-term profitability with regards to your product: This may include, but is not limited, to the following elements.
• Price elasticity of demand
• Technological innovation
• The relationship between the amount of labor & capital employed and the law of diminishing marginal productivity
• Cost structure
• Make recommendations on how your organization can maximize their profit-making potential, and successfully compete in the new market. Consider the effect your recommendations may have on marginal revenues and costs.

*****Response must be consistent with NEW APA guidelines complete with level headings in-text citations as well as reference page. *****