Any Takers 2

Using the information contained in the attached create a 1,400-word report (word document) and include the following information:

• Choose the target market for your product, and describe your target market in detail.
• Create a new product that would appeal to your market.
• Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.
• Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.
• Outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process. 

*****Response must be consistent with New APA guidelines complete with detailed intro and conclusion, speaker notes for each page, in-text citations as well as reference page. *****