answer

The marketing plan should include certain key objectives, such as:
a. determining product costs through market research
b. determining what costing strategies to use
c. pinpointing the specific target markets a small business will serve
d. discovering what the company’s ETDB index is

) A demographic trend is like a train for the small business owner in that:
a. the small business will be “run over” if it doesn’t get out of the way and try to work with
the “spin-offs” from the trend
b. he/she needs to catch it and ride it to wherever it is going
c. he/she needs to discover where it is going early and decide whether or not to get on board
d. it is a slow process that is easily caught at several points, and the small business owner
has lots of time to consider his/her options